Fuzzy Data, SEO Metrics and The Trouble With Tools In most aspects of life we undertake important decisions with care, especially when there is money involved. We may depend on others in the process but when someone offers simple solutions…
Google Title Change: How They Do It and What We Can Learn Google title change happens. It’s a fact of life in the SERPs. And the way they change title tags is evolving. It’s also happening more than ever before….
Keyword Golden Ratio and the Power of Supply and Demand If you have spent any amount of time in the world of keyword research, then you have come across the Keyword Golden Ratio, or KGR, first popularized by Doug Cunnington….
Google ALLINTITLE: Search Operator Problems and Solutions The search engine optimization (SEO) space is constantly changing, but there are some things that remain; Google search operators are one example. Google search operators offer a whole extra layer of visibility into…
SERP Sonar Product Roadmap Highlights For 2022 Hello Sonar Stars! As I’ve discussed SERP Sonar with some of our advisers and early adopters, I’ve gotten lots of feedback and ideas for new features. Building the best free SERP analysis tool takes…
Why is Google Changing Title Tags? 3 More Reasons To Consider… In late 2021, Google publicly acknowledged that it had revised the way it handles title tag rewrites in the search engine results page (SERP). Many in the digital marketing…
What is SERP analysis and why is it important? You are already doing SERP analysis if you do any kind of digital marketing. Even if you are just a user of Google or other search engines then you have done…