Success in digital marketing, both organic and paid, gets harder with every passing Google core update. But having the data on your side can give you an edge. SERP Sonar started with a simple need: a data-driven SERP analysis tool that identifies new keyword, content and brand marketing opportunities.
And using the right data in the right way can uncover value in places that most people miss. SERP Sonar surfaces insights from the depths of the Google SERP.
SERP Sonar helps digital marketers gather and analyze key search engine results page data.
J. Paul Hendricks, Product Lead & Founder
J. Paul Hendricks has been building data-centered products and businesses for nearly 20 years. The study of search engine ranking logic and site optimization has been a fascination since 1997. But he spent more time in the trading and financial services industry than in digital marketing, working at both broker-dealer and fintech firms.
While providing data and solutions to institutional market participants, the algorithms he worked with were not Google’s, but those used by banks, brokers and hedge funds. A common thread through all, however, has been a focus on finding simple, repeatable methods to solve challenging problems.
Drawing on this experience, J. Paul conceived and launched SERP Sonar as a tool to collect field data, identify patterns and generate insights from the search engine results pages. Both the financial markets and the Google algos are complex, data-driven systems. And succeeding with both requires a quantitative approach. SERP Sonar helps digital marketers gather and analyze key search engine results page data.
Borhan Uddin, Technical Lead
A seasoned full stack developer, Borhan Uddin brings a broad range of tech skills and domain expertise to SERP Sonar. His project work includes media management tools, real time news and social applications, and platform utilities in the Salesforce ecosystem, among others.
He also led development on a SERP-based digital marketing tool for SEO agency Point Blank SEO, which was acquired by Brian Dean of Backlinko in 2018. This extension was ahead of its time, integrating valuable extra data into the broken link checking process. And, in 2022, Backlinko was, itself, acquired by SEMrush.
Borhan brings experience and subject matter knowledge together with high standards and attention to detail in the development process. SERP Sonar and its community of users are the beneficiaries.
Learn More About SERP Sonar
The free SERP Sonar browser extension is now in beta. We are working hard to get the full production version live and into your hands. And we cant wait to get your feedback and new feature requests! If you can’t wait, please reach out and contact us.
In the meantime, check out the upcoming features and read about some potential use cases on the SERP Sonar Blog. It is hoped that our blog will also play host to some bold(ish) ideas about search engines and the SEO landscape, and challenge some of the common thinking in the space. If nothing else, we can start some conversations! Thanks!